Insight

ASO for mobile game portfolios

How studios can manage keyword coverage, creative tests and ratings across many titles.

Portfolio ASO is different from optimising one app. Each title competes for attention, but the catalogue also shares learning across audiences, art styles and store categories.

Studios should centralise keyword tracking, test screenshots in cycles and connect install quality back to retention and ad revenue.

The best store work is steady. Small metadata and creative tests compound when the team reviews them every month.