Avicenna Consulting
Book a Consultation

Case study

Local growth system for a food-delivery challenger

Menu SEO, local ads, CRM journeys and dashboard reporting for a regional restaurant marketplace.

Strategy Software Cloud Growth HCI

Client

Anonymised food-delivery brand

Challenge

The brand had demand in pockets, but weak local visibility and uneven repeat purchase.

Our approach

  • Local SEO
  • Google Business Profile optimisation
  • Paid search and social
  • Lifecycle email and SMS

What we did, phase by phase

  1. Tracking cleanup
  2. City-level landing pages
  3. Campaign launch
  4. Retention experiments

Results

  • Cleaner attribution
  • Higher intent traffic
  • More repeat orders
  • Faster weekly decisions

Technologies used

GA4 GTM Google Ads Meta Ads CRM automation

Next step

Build your own case study.

Tell us what you are building, improving or growing. We will respond with the right first conversation.

Protected with a hidden spam check. Add server-side rate limiting when connecting the live form.