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Case study

SaaS product rebuild with HCI-led onboarding

A web platform redesign and engineering program focused on activation, usability and reliable releases.

Strategy Software Cloud Growth HCI

Client

Anonymised B2B SaaS platform

Challenge

The platform had strong value but too many new users needed human help to reach the first successful outcome.

Our approach

  • User research
  • Design system
  • Next.js rebuild
  • Analytics instrumentation

What we did, phase by phase

  1. Journey research
  2. Prototype testing
  3. Incremental rebuild
  4. Activation reporting

Results

  • Shorter onboarding
  • Clearer product value
  • Lower support pressure
  • More confident roadmap decisions

Technologies used

Next.js TypeScript PostgreSQL Segment Playwright

Next step

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